Herb Tate
　　Herb Tate is the founder and CEO of Chico Inc. It's specialty is the conceptualizing, designing, developing and marketing products to niche markets.

　　The bulk of his experience was attained as founder and CEO at Tate Western, a manufacturer of electronically controlled metering pumps, founded in 1973 and sold in 1999. The company never used debt or equity financing but grew on profits instead. (you are invited to visit the web pages at tatewestern.com) TateWestern produced many successful products for the institutional sanitation market worldwide. The products were accurate reliable dispensers for a very wide range of sanitation chemicals dispensed at institutions such as hotels, hospitals, restaurants, laundries, etc.
Some of the disciplines utilized were:
determining market needs and spec writing? 　　plastic molding
sheet metal fabricating　　　　　　　　　　　 motors
metal, plastic and elastomer extrusion　　　　　　machining
electronic controls including software　　　　　packaging
marketing and sales 　　　　　　　　　　　　　　　production
outsourcing processes　　　　　　　　 peristaltic pumps
　　
　　 Prior to founding TateWestern in 1973, Herb gained experience in computers, mass memories, gas turbines, d.c. motors/generators, and space electronics. Those 8 years were spent at Rolm in Cupertino, Precision Instrument in Palo Alto, and General Electric in NY, CA, MA, Spain and Venezuela.

　　Herb joined the CEO Club after he had been running his own business for 10 years. He gives a great deal of credit to the CEO Club for his subsequent successes in the business and financial world. (And wishes that he had known about the club sooner! )
A native Californian from Fresno, Herb graduated from Northrup Institute of Technology at the top of his class in 1965 with a Bachelor of Science in Electronic Engineering. He is living happily on the Nevada side of Lake Tahoe with his wife, Lonnie, and daughter, Julia (8 years old as of December 9) . Second to being a husband and daddy, Herb enjoys consulting with business owners about exit strategies, consulting with couples about their lifestyles (and other avocations such as photography, contact therapy, philosophy, politics, Spanish language/history), driving his long candy apple red scooter on small mountain roads, and travelling in his limo instead of the tubular aluminium bus of the sky.